From revenue struggles to now rivaling AA and AAA titles on Steam, what made Indie Games climb to the top of gaming revenue charts?

Indie games are experiencing unprecedented success on Steam, rivaling AAA titles in revenue and player engagement. By mid-2025, over 4,600 indie games have launched, building on a strong 2024 foundation where they generated $4 billion in sales by September. Affordability, fresh ideas, influencer marketing, and strong niche appeal are driving this growth.