Motion Picture Association sends Cease and Desist notice to Meta, says: Stop using our label for Instagram

The Motion Picture Association has issued a stern warning to Meta Platforms, demanding they cease using the ‘PG-13′ label for Instagram’s teen content filters. The MPA argues this misrepresents their established rating system, which relies on human review, not AI. This dispute highlights growing friction between traditional media oversight and tech companies’ self-defined standards.