The “6-7” meme: How it started, and why it’s everywhere now

A baffling new catchphrase, “six-seven!”, is sweeping through Gen Alpha, originating from a rapper’s cryptic lyric and amplified by TikTok. Initially linked to NBA star LaMelo Ball’s height, the nonsensical chant has become a viral meme, celebrated for its silliness and shared absurdity, leaving many adults perplexed.