Instamart and Netflix launch ‘InstaStrange,’ a Stranger Things-inspired Telekinesis shopping experience

Netflix and Instamart have launched “InstaStrange,” a unique gesture-controlled store for Stranger Things merchandise, inspired by the show’s telekinesis. A viral digital campaign featuring Indian internet personalities humorously showcased preparations for the show’s finale. An offline “Telekinesis Zone” in Gurugram will offer exclusive merchandise and themed experiences.