Sydney Sweeney’s new ad campaign sparks meme fest as American Eagle’s shares gain momentum

American Eagle’s stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much as 12%. The campaign, showcasing Sweeney in denim styles, ignited online buzz and attracted retail investors, leading to speculation of a meme-stock moment. Analysts attribute the hype to Sweeney’s Gen Z appeal and the brand’s strategic marketing efforts, including innovative digital activations.