Reddit CEO Steve Huffman in letter to shareholders: We are concentrating our resources to make Reddit a go-to search engine

Reddit is pivoting towards becoming a full-fledged search engine, prioritizing search functionality and AI-powered answers. CEO Steve Huffman announced this initiative alongside strong Q2 2025 financial results, driven by advertising and user growth. The platform aims to leverage its communities’ wealth of human experience to provide genuine, opinion-based answers, capitalizing on the increasing internal search usage.