Elon Musk says X to add ads in Grok AI chatbot as company aims to boost revenue

Elon Musk is set to integrate advertising into Grok’s responses, aiming to monetize X’s AI capabilities and offset the high costs of GPUs. This move, announced during a discussion with advertisers, will allow marketers to pay for their products to appear within Grok’s answers. Musk also plans to leverage AI to overhaul X’s advertising infrastructure, improving ad targeting and automation.