Take-Two CEO on GTA 6 pricing: “Our goal is to deliver more value than what we charge”

Take-Two Interactive remains tight-lipped about GTA 6’s price, emphasizing value over cost. While the gaming industry leans towards premium pricing models, GTA 6 is expected to follow suit with an official announcement soon. Fueled by strong performances, Take-Two anticipates significant revenue, with projections suggesting GTA 6 could generate billions within months of its May 2026 launch.