Misleading advertisements: CCPA slaps Rs 3 lakh fine on VLCC; consumers cautioned on instant weight-loss claims

The Central Consumer Protection Authority (CCPA) has penalized VLCC Limited with Rs 3 lakh for deceptive ads promoting CoolSculpting as a weight-loss solution. VLCC’s claims of drastic inch loss in a single session misled consumers, exceeding the procedure’s approved use for localized fat reduction. CCPA mandates VLCC to disclose treatment limitations and testing details in future ads, cautioning other clinics to comply or face penalties.