Tirupur exporters hit by US tariffs: Apparel hub stops getting fresh orders; customers renegotiating old ones

Tirupur’s knitted apparel exporters are bracing for a significant drop in orders and profit margins due to the US government’s new 25% tariffs, effective Wednesday. Anticipating the impact, US buyers are pausing fresh orders, forcing exporters to renegotiate existing deals. With already thin margins, absorbing the additional cost is proving difficult.