BGMI-maker Krafton’s India head reveals ‘key challenge’ in major expansion push: ‘It is not easy to…’

Krafton, the developer of BGMI, is significantly expanding its presence in India, aiming to invest $50 million annually. This move seeks to leverage the gap left by banned Chinese competitors. Sean Sohn, Krafton’s India head, acknowledges the price-sensitive nature of Indian consumers and the challenge of creating another hit game.