After 5 years of partnership, OnePlus and Hasselblad are breaking ties

OnePlus CEO Pete Lau announced the end of their five-year camera partnership with Hasselblad. The company will now focus on developing its in-house imaging engine, OnePlus DetailMax Engine. This decision follows Oppo’s extension of its Hasselblad partnership. OnePlus aims to deliver clearer and more realistic photos based on user feedback, promising a new standard for clarity in its next flagship.