iPhone 17 launch event today: How, when and where to watch; expected devices

Apple’s “Awe Dropping” event on September 9, 2025, is set to unveil the iPhone 17 series, including the rumored iPhone 17 Air, replacing the Plus model. Anticipate upgrades to the Apple Watch, potentially introducing the Ultra 3 with enhanced features, and a redesigned AirPods Pro 3 with a new H3 chip.