Assam Tea Planters’ Association Calls for Quality Over Quantity in Tea Industry

The Assam Tea Planters’ Association (ATPA) is advocating for significant reforms in the tea industry, emphasizing the need to prioritize quality to regain market trust. They highlight an oversupply of substandard tea leading to poor prices and buyers seeking alternatives. ATPA proposes a minimum price for green leaves and stricter quality control across regions to stabilize the sector.