Top deals behind the Saudi Pro League’s worldwide expansion

Since Cristiano Ronaldo joined Al-Nassr, the Saudi Pro League has become a global spectacle, attracting stars such as Karim Benzema and Neymar. Beyond star power, the league is redefining sports broadcasting with a mix of traditional TV, streaming platforms, startups, and even content creators. This bold strategy is expanding the SPL’s reach across MENA, Europe, Asia, and the Americas.