Aamir Khan says ‘Sitaare Zameen Par’ earned 20 times more than its normal business on Youtube: ‘No problem with OTT’

Aamir Khan released ‘Sitaare Zameen Par’ on YouTube via pay-per-view, priced at ₹100, six weeks post-theatrical release, sparking debate. He cited concerns about the exhibition ecosystem’s collapse post-pandemic, with films rushing to OTT platforms. Khan advocates for expanding theatrical reach in India, particularly in smaller districts, to give films a fair chance.