Reliance and Bharti Group may be set to ‘fight’ again, this time to become part of your home

India’s consumer durables market is bracing for intense competition as telecom rivals Reliance and Bharti enter the sector. Reliance is launching new brands and manufacturing, while Bharti explores acquiring Haier India. This rivalry, fueled by a booming Rs 3 lakh crore market, promises better pricing and innovation for consumers.