Bling it up: Dhanteras sales on the rise despite soaring prices

Dhanteras sees a blend of traditional and modern jewelry choices. Men are embracing statement pieces like gold buckles and diamond eyewear, while younger buyers prefer minimalist, convertible designs. Buyers are prioritizing craftsmanship and individuality, with temple jewelry and Kundan sets in demand. Despite rising prices, investment in gold continues, with silver giftables also proving popular.