Coca-Cola and Google partners to launch Gemini-powered Diwali greetings

Coca-Cola India has launched Festicons, an AI-powered campaign in partnership with Google, allowing consumers to create personalized Diwali avatars. Using Gemini’s image generation technology via QR codes on Utsav Packs, users can design unique digital stickers and shareable greetings with the hashtag #MyFesticon, blending AI, art, and culture for festive expression.