While Travis Kelce supports from the sidelines, Taylor Swift makes one of the biggest deal of her career

In 2025, Taylor Swift made a significant move by reclaiming her first six album masters. This happened amidst her relationship with Travis Kelce. She bought back her legacy for $360 million. This action followed years of disputes and re-recordings. Swift’s move inspires artists to demand control. She also released limited-edition Speak Now merch. Her success shows ownership matters.