Lights, camera, admission: How video introductions are changing college applications in US
College admissions are evolving beyond GPAs, test scores, and essays, with self-recorded video introductions emerging as a powerful tool to showcase personality and communication skills. Amid rising AI-assisted essays, universities like Brown, Duke, and Vanderbilt are embracing videos to gain authentic insights. Mastery of on-camera presence is now essential, both for admissions and future professional success.