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Legendary adman Piyush Pandey passes away at 69

The Indian advertising industry mourns the loss of creative luminary Piyush Pandey, who passed away on Thursday. For over four decades at Ogilvy India, Pandey revolutionized advertising with his storytelling and emotion-driven campaigns. His passing has evoked heartfelt tributes from industry leaders and public figures, acknowledging his immense contribution and personal warmth.

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Premiumisation rides high in 2Ws, GST relief may nudge entry bikes

India’s two-wheeler market is seeing a clear shift towards premium motorcycles and scooters. Buyers are choosing models with higher engine capacities, better features, and modern styling. While a GST cut offers some relief for entry-level bikes, the long-term trend points to sustained growth in the premium segment. Manufacturers are responding by expanding their high-performance offerings…

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