Baby Shark grows up rich! How this South Korean firm turned kid’s jingle into a $400m empire – Pinkfong’s success story

A South Korean startup, Pinkfong, transformed from a small digital-content company into a multi-million dollar enterprise, largely driven by the viral success of the children’s song ‘Baby Shark’. Despite initial humble beginnings and legal challenges, the company has expanded its offerings and aims to prove its continued relevance beyond its biggest hit.