Backlash over Bad Bunny’s upcoming 2026 Super Bowl halftime show turns into an opportunity

Despite initial backlash, Bad Bunny’s selection for the 2026 Super Bowl halftime show significantly boosted his music streams by 26% in the U.S. This surge highlights his growing global influence and the anticipation surrounding his landmark performance. He was also honored as Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards.