Bigg Boss Malayalam 7 creates buzz on OTT; Records 12.6 crore minutes of watch time on grand launch

Bigg Boss Malayalam Season 7 has premiered with immense popularity, achieving 12.6 crore minutes of watch time on OTT platforms, a 225% increase from previous seasons. Connected TV viewing has surged, indicating a preference for immersive experiences. The show, featuring 19 diverse contestants and 24/7 live streaming, promises unexpected twists, with Munshi Ranjith being the first evictee.