Bigg Boss Tamil 9 creates buzz on OTT; records 7.8 crore minutes of watch time on grand launch

Bigg Boss Tamil Season 9, hosted by Vijay Sethupathi, has launched with record-breaking viewership, amassing 7.8 crore minutes on its opening day and achieving a 1.74x higher reach than its previous edition. The season’s 24×7 live streaming and diverse 20 contestants are driving significant engagement and social media buzz, with the first week’s nominations already intensifying the competition.