Book review: Make Them Love It! An AI-Driven Digital Transformation Guide by Sameer Sankhe

Kodak’s digital misstep highlights a crucial lesson: technology alone isn’t enough. A new framework emphasizes understanding customer pain points first, then building solutions. It champions leveraging proprietary data, a hidden strength for legacy firms, and advocates for agile “Day-Zero” units to drive innovation and customer love, offering a practical blueprint for Indian businesses seeking real transformation.