Their subconscious is the king of consumers’ decision-making. Diets to dating, we are almost always slaves to this spontaneous reflex. Brands target this by deploying FOMO, ego, sex, status, coolness in messaging
Ravichandran Ashwin backed Virat Kohli’s deliberate Test retirement, urging respect for his decision despite fan hopes for a comeback after a stellar ODI century. Ashwin emphasized that such choices are well-considered and not impulsive. He advised accepting Kohli’s stance, especially as the team navigates a transition, and cherishing the moments fans still get to witness…
Indian cricketer Jemimah Rodrigues deactivated WhatsApp after receiving a thousand messages post her semi-final heroics in the Women’s World Cup. Overwhelmed by the attention while preparing for the final, she disconnected from digital platforms to maintain focus. This highlights the immense public interest in women’s cricket and the challenges athletes face managing newfound fame.
Bollywood actor Rajkummar Rao, on December 1, was seen speaking at the CII Big Picture Summit 2025, in a session titled ‘The AI era of bridging creativity and commerce’, where the actor spoke his heart out on missing seeing good actors on screen. He also lauded a few filmmakers for making movies with all their…
Many US student loan borrowers could soon benefit from lower monthly payments as the Department of Education finalises changes to income-driven repayment plans. The Income-Based Repayment plan (IBR) will no longer require proof of financial hardship, allowing higher earners to qualify. From July 1, 2026, the new Repayment Assistance Plan (RAP) will also offer lower…
Central and northwest India brace for a colder winter from December 2025 to February 2026, with below-normal day and night temperatures expected. The region anticipates 4-5 additional cold wave days, potentially impacting vulnerable populations and transportation. Authorities are advised to maintain preparedness for these intensified conditions.
Pop star Katy Perry and political figure Justin Trudeau’s rumored romance captivated the internet with a series of public moments. From a Montreal dinner and concert sighting to yacht PDA off Santa Barbara and a playful on-stage hint, their connection culminated in a public debut as a couple in Paris on Perry’s birthday.
WWE Monday Night RAW returns following Survivor Series, featuring fallout from the event. The show will address the mysterious masked attacker of CM Punk and crown new champions. Confirmed matches include Gunther vs. Solo Sikoa and LA Knight vs. Jey Uso in tournament semifinals, plus a World Tag Team Championship bout.
Former Bigg Boss Malayalam 7 contestant Sarika KB reflects on her controversial stint, admitting she joined to effect change. She criticizes the season’s low-quality contestants and the overwhelming influence of paid PR, expressing disappointment with the winner, Anumol, whom she believes didn’t earn the title through genuine gameplay.
The Bihar School Examination Board has announced a final opportunity for Intermediate and Matric students registered for the 2026 annual examinations to submit their online forms with a late fee. The deadline for form submission and fee payment is December 3, 2025. Dummy admit cards will be issued subsequently for error correction until December 4,…
