Coca-Cola uses AI to create its annual Christmas ad; and its GenAI head sends a plea to ad agencies

Coca-Cola’s new AI-generated Christmas campaign, “Holidays Are Coming,” addresses criticisms from last year’s ads by featuring animals instead of humans and improving technical realism. The company’s head of Generative AI emphasized the continued importance of human creativity, urging agencies to collaborate with AI to “push boundaries and elevate the creative landscape.”