Dana White prepares massive boxing takeover after 25 years battling NFL and NBA

Dana White, the UFC president, is venturing into boxing with Zuffa Boxing, launching with the Canelo Alvarez vs. Terence Crawford fight on September 13, 2025, in Las Vegas. With backing from TKO Group and Saudi Arabia’s General Entertainment Authority, White aims to bring a structured UFC-style approach to boxing, having already signed 60 to 70 fighters.