Gen Alpha ‘67’ obsession: How brain rot became their bonding ritual

Gen Alpha’s baffling new slang, ’67,’ has left millennials and Gen Z confused, with even teachers and parents struggling to understand its meaning. Originating from a rapper’s song and popularized by a viral TikTok, ’67’ has become a global phenomenon, celebrated for its inherent meaninglessness and the in-group connection it fosters among the youngest generation.