Gen Z breaks traditional beer rules with ice-cold trend; Here’s what the internet thinks of the ‘refreshing’ new trend

Gen Z is revolutionizing beer culture by adding ice to their drinks, sparking debate among traditionalists and modernists. This trend, fueled by social media and a desire for ultra-cold refreshment, sees younger drinkers prioritizing personalization over traditional beer etiquette. Bartenders are witnessing this shift, adapting to individual preferences while acknowledging the potential impact on flavor.