GTA 6’s ‘right’ price predicted by analyst; says: This will generate more revenue

A new analysis suggests Rockstar’s GTA 6 will earn more at its standard $70 price than a higher $100. MIDiA Research found a $100 price point would deter buyers, leading to lower overall revenue. The study highlights that 60% of interested consumers would buy at $69.99, compared to just 35% at $99.99, making $70 the optimal price.