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Vijay Varma and Fatima Sana Shaikh’s ‘Gustaakh Ishq’, a 90s-set romantic drama, opened to a modest Rs 50 lakh on its first day. Facing stiff competition from ‘Tere Ishk Mein’, the film’s low occupancy highlights its challenging box office start. Despite this, the weekend is crucial for potential growth, driven by word-of-mouth.
