Have OTT Platforms Killed the Excitement of First Day First Shows in Tamil Nadu?

Tamil Nadu’s first day first show culture is fading, with traditions like ‘paal abishekam’ diminishing and show timings changing. OTT platforms and shorter theatrical runs are reshaping film consumption. While some lament the loss of hero worship, others see it as a healthy shift towards content-driven cinema, with nostalgia and smaller films gaining traction.