How Ayurveda has added ‘prana’ to beauty industry in India

India is experiencing a resurgence of natural beauty practices, driven by a growing awareness of health and sustainability. Consumers are increasingly turning to Ayurvedic principles and plant-based products, rediscovering the wisdom of traditional ingredients like turmeric and neem. This shift, fueled by influential figures and a desire for holistic well-being, represents a cultural movement towards simplicity and environmental consciousness.