How did the Dallas Cowboys Cheerleaders land a 400% pay raise and redefine their worth in the NFL?

Dallas Cowboys Cheerleaders are set for a significant pay rise. Ahead of the 2025 NFL season, their compensation will increase by 400 percent. This change is described as life-changing for veteran cheerleaders. The move acknowledges their contribution to the Cowboys brand. This marks a major shift in how sports organizations value performers.