How India buys iPhone, here’s what Croma data reveals: Most popular colour, storage model and more

Data from Croma reveals Indian iPhone buyers favor black (26.2%) and blue (23.8%) models with 128GB storage dominating sales. Non-Pro models account for 86% of purchases, with Maharashtra leading geographically. A significant 20.5% of buyers upgrade from older iPhones, demonstrating brand loyalty and a practical approach to Apple’s ecosystem.