How is Ubisoft’s EULA clause contradicting the ‘Stop Killing Games’ campaign?

A conflict is brewing in video game circles; namely, one which involves, among other parties, the ‘Stop Killing Games’ campaign and Ubisoft. Gamers are upset about video game delisting. The Ubisoft license agreement says because of a service discontinuation, the user, on expiry, is required to destroy the game. This clause is problematic; it can be seen as taking aim at the campaign’s desire for online video game preservation.