Hrithik Roshan moves Delhi High Court seeking protection of personality rights; to safeguard unauthorised use of ‘name, image, likeness’

Bollywood star Hrithik Roshan has approached the Delhi High Court, seeking legal protection for his name, image, and likeness against unauthorized commercial use. This move aligns with a growing trend of celebrities safeguarding their personality rights amidst concerns over deepfakes and AI-generated content. Roshan’s plea aims to prevent public confusion and reputational harm from such exploitation.