Kunal Roy Kapur opens up on growing trend of casting in the industry: ‘Directors see your profile or a reel and decide if you fit the mold’

Kunal Roy Kapur sees streaming as a space for intimate dramas, where simple, truthful stories resonate more than hyper-stylized ones. He believes OTT allows creators to capture real-life micro-realities, making audiences pause and think. Kapur also notes Instagram’s significant impact on the casting pipeline, shifting talent discovery from traditional theaters to social media profiles and reels.