Maitar : Pune production house launches micro-drama series

Wit & Chai Group launched Maitar, India’s first Hindi micro-drama series, on July 1st in Pune. Aimed at Gen Z, these compact narratives feature actors like Shantanu Rangnekar and are directed by Nath Purandare. Inspired by a viral Haldiram’s campaign, the group sees a huge potential in the $15B+ global micro-drama market.