Potato farmers feature at Lays’ limited-edition packs, extension of ‘Mitti Ki Chitthi’ campaign

Lay’s potato chips are celebrating their connection to Indian farmers with limited-edition ‘Mitti Ki Chitthi’ packs. These packs feature hand-drawn portraits of farmers, highlighting their crucial role in the chip-making process. Each pack contains a QR code linking to a film emphasizing soil health and care-led farming.