Roger Goodell says Taylor Swift is NFL’s biggest marketing win: ‘She’s brought a great deal of attention’

NFL commissioner Roger Goodell says Taylor Swift has become one of the league’s biggest marketing wins, crediting her relationship with Kansas City Chiefs tight end Travis Kelce for bringing a new wave of fans. Speaking in London, Goodell praised Swift’s influence as the NFL expands globally while reaffirming the Super Bowl will remain in U.S. markets.