Samsung surpasses Apple in super-premium segment for the first time ever: Top-selling smartphones

Samsung overtook Apple in India’s super-premium smartphone segment during the first half of 2025, capturing 49% of the market share. Despite this, the iPhone 16 emerged as the top-shipped model in India. The overall smartphone market experienced slight growth, driven by new launches and price reductions. Vivo maintained its lead in the Indian market, while Apple saw significant shipment growth.