Sha’Carri Richardson shatters stereotypes with Nike’s ‘so win’ ad campaign at 2025 Super Bowl in New Orleans

Sha’Carri Richardson highlighted Nike’s “So Win” campaign’s significant impact on women’s sports, noting it brought much-needed investment and respect. The sprinter, featured in the historic Super Bowl ad, believes the campaign showcased the deserved attention for female athletes. Richardson is now focused on growing the sport globally, especially with the 2028 Los Angeles Olympics on the horizon.