The promotion strategy for every film is different: Manju Gopinath

Manju Gopinath reflects on her decade-long journey as the first woman publicist in Malayalam cinema, highlighting her focus on professionalism and human connection. She emphasizes the importance of tailored promotional strategies for each film, drawing on her journalism background. Gopinath cherishes moments like uniting actors amidst controversy and hopes to inspire more women to enter film PR, having worked on over 200 films and currently serving as FEFKA treasurer.