Ulta Beauty open first Middle East Ulta store at The Avenues Mall, Kuwait

Ulta Beauty has launched its first Middle East store at The Avenues mall in Kuwait, marking the beginning of a regional expansion. This 15,000-square-foot flagship, in partnership with Alshaya Group, offers a full-service format with curated brand sections and experiential features tailored for local shoppers. Further openings are planned for the UAE and Saudi Arabia in 2026.