What is ‘aura farming’, and why is the word trending in the context of the Indonesian kid, Rayyan Arkan Dikha

Rayyan Arkan Dikha, an 11-year-old from Indonesia, became an internet sensation after a video of his composed dance during a traditional canoe race went viral. His performance sparked the “aura farming” trend, leading to global recognition. He was named Tourism Ambassador for Riau Province and received a government scholarship for promoting the cultural festival.