Who is Sérgio Conceição? The Portuguese ex-AC Milan coach replacing Laurent Blanc as Al Ittihad’s head coach

Saudi champions Al Ittihad have appointed Sérgio Conceição as their new manager until 2028, replacing Laurent Blanc. The Portuguese coach, known for his success at Porto, arrives with a determined message to make history. This move follows a disappointing season for Al Ittihad, who aim to regain domestic dominance and strengthen their continental presence under Conceição’s leadership.